Customer interviews that go beyond polite agreement
Plan and conduct useful discovery interviews, follow real experiences, and turn what people tell you into careful, actionable findings.
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Discovery & problem framing
Understand the situation before committing to a solution.
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Double Diamond
Use Discover, Define, Develop and Deliver to connect problem exploration with practical testing.
Framework
Stakeholder mapping
Identify who is affected, who can influence a change, and which conversations must happen before the next decision.
Method
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A starting point.
Problem framing connects what people experience with the choices a team makes. Use this area to examine evidence, widen the options and decide which uncertainty needs attention next. The aim is a defensible problem boundary, not a perfect workshop artifact.
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