How to evaluate ideas without killing them too early
Separate hard constraints, customer evidence and internal preferences, then choose a useful next test instead of a premature winner.
Playbook
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Ideas & experiments
Generate options, expose assumptions and plan useful tests.
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Articles in Ideas & experiments, newest first
Brainwriting and the 6-3-5 method
Give a team space to develop ideas in writing, build on each other's suggestions and turn a full worksheet into a useful next step.
Method
Assumption mapping
Find the beliefs your idea depends on, examine the evidence behind them, and choose what to test before committing more time and money.
Method
Design a 90-minute idea workshop
Move from a researched problem to a small set of concepts and an owned next test in one focused session.
Playbook
Premortem
Imagine a plan has failed, uncover plausible causes, and turn the most consequential risks into actions before launch.
Method
Innovation management
A practical introduction to turning opportunities into implemented changes, with clear decisions, experiments and measures.
Foundation guide
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A starting point.
An idea becomes easier to judge when its assumptions and next test are visible. These guides help a team generate different responses, select a learning commitment and examine what could undermine a pilot. An enthusiastic vote is not evidence of demand.
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