How to evaluate ideas without killing them too early
Separate hard constraints, customer evidence and internal preferences, then choose a useful next test instead of a premature winner.
Playbook
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Workshops & decisions
Prepare working sessions with clear outputs, owners and next steps.
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Brainwriting and the 6-3-5 method
Give a team space to develop ideas in writing, build on each other's suggestions and turn a full worksheet into a useful next step.
Method
Assumption mapping
Find the beliefs your idea depends on, examine the evidence behind them, and choose what to test before committing more time and money.
Method
Design a 90-minute idea workshop
Move from a researched problem to a small set of concepts and an owned next test in one focused session.
Playbook
Double Diamond
Use Discover, Define, Develop and Deliver to connect problem exploration with practical testing.
Framework
Premortem
Imagine a plan has failed, uncover plausible causes, and turn the most consequential risks into actions before launch.
Method
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A starting point.
A workshop needs an intended output, suitable participants and an honest account of who can decide. These guides offer agendas, prompts and worked examples for exploring ideas and strengthening a plan. The closing action matters as much as the activities in the middle.
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